July 23rd, 2009

It was said that the video games industry will suffer with the biggest decline after the year 2000. This was revealed from last week’s NPD market figures. Yes, there was a 31 percent year-on-year plunge, but Nintendo’s DS handheld is absolutely untouchable.

Added information is that Nintendo this week has moved to take the edge off NPD’s glum news for the U.S. market. The DS Lite and DSi variants of Nintendo became the hot-selling portable.

Both combindly sold over 766,000 units. It was more than all current-generation consoles combined.

The DS is in the market since 2004. The popularity of it has been recently boosted by the arrival of the third-generation DSi. This third-generation DSi comes complete with twin cameras, improved screens, and a more svelte chassis.

The DSi has sold a massive 424,000 units in the month of June. The DS Lite followed close behind with 342,000 units sold.

According to Cammie Dunaway, executive VP of Sales & Marketing for Nintendo, the platform’s enduring popularity can be attributed to more consumers continually moving towards quality experiences and great value for the whole family.

Posted in Nintendo DS Lite |

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